How do we create a more positive social media environment for students?
The answer (and the current social media challenge) is easier than you may think!
Quick disclaimer: This challenge is geared towards students age 13 and over - but could be adapted for a younger audience.
Social Media Challenge 3 Q3 (TKES 9 & 10)
1. Follow @PrincipalRyanMcLane on Facebook. He co-authored "Your School Rocks.... So tell People" with Eric Lowe. He is currently sending a positive message to his students every day through Instagram and even shares his messages in his Facebook news feed for others to use. Read his blog post here.
2. Build messages for your students using www.Canva.com (or copy @PrincipalRyanMcLane's messages and tag them with #yourschoolrocks).
3. Send/schedule positive messages to your students every day for two weeks through your class social media account.
4. Reflect on your experience in the comments of this blog post. Was Canva a helpful resource? Did scheduling your post ahead of time save you time throughout the week? How did you select your positive messages? What impact did it have on your students? Will you continue to post positive messages every day?
"If you build it, they will come." Kevin Costner was whispered those powerful words in the movie Field of Dreams, and it changed his character's life. You built a Facebook page, did your audience naturally come find it? How many followers do you have? How many Likes? Do people comment?
It takes effort and promotion to grow your audience, and it's worth the time and energy to invest in that growth. Implement some of the strategies below and continue to grow your audience so that more and more people are impacted by the good news you are sharing.
1. Invite your friends- Open your Facebook page. Under the Sharing button, is an option to invite friends from your profile account to like your page. Which of your friends is interested in your work? Invite other teacher friends to Like your page.
2. Request a Share- Ask your friends to Share your page with their friends on their Facebook timeline. You could even provide them with a short sample post to include when they share your page with their friends.
3. Add your page to your email signature- Be creative, add a Facebook logo and a tagline. "Like our classroom page on Facebook" or "Get a closer look at our classroom on Facebook"
4. Pay attention to your Insights - When is the best time to post? That depends on your audience. Post at different times and track your insights. When is your audience most engaged? Once you know more about your audience's viewing/posting/liking habits, you'll gain more traction by posting during those optimal times.
5. Post Regularly - remember last quarter when we set a goal, a posting theme, and a schedule? Is that goal still relevant? Does it need to be tweaked?
6. Respond to comments and messages - Facebook is a social platform, respond to every comment positively. This is a great opportunity to model digital citizenship in a meaningful way.
7. Ask your followers questions - Their responses are public and it gets your page more potential views. What's their favorite childhood book and why? Who is their real life superhero? Connect a question from your classroom content. Get the students involved with forming the questions.
8. Include a school hashtag- If your school posts to a hashtag, be sure to include it in your posts.
9. Ask other pages to share your page - If your school or PTA has a Facebook page, ask them to share your page with their audience. Provide them with a sample post that encourages their followers to Like your page.
10. Word of mouth - Yes. It's still a powerful form of communication, and it works!
Most importantly - don't give up! Promote, post, analyze insights, repeat! Provide transparent content to your audience. Be real. Be consistent. Be a digital role model for your students and the community.
Social Media in EDU Challenge (TKES 10)
1. Set a goal to increase your followers by __% by the end of the quarter.
2. Grow your audience! Use some of the strategies above or create your own.
3. Share your experience in the comments below. Include the strategies you tried, your audience growth, and your next steps.
Social Media in EDU - Q2 Badge:
The goals in quarter 2 were to:
To earn the Quarter 2 Badge, provide the following information as evidence in your comment of this blog post:
Be sure to submit your post in the comments section below! Use your post as evidence for TKES, if you wish.
With twelve days until holiday vacation, I'm challenging you to post one thing each day which showcases the learning activities students experience in your classroom. There's still much to learn between now and the end of the quarter. It's an exciting time of year: you've got #12DaysofSocial to focus on the positive, educational, and engaging activities students experience through your instruction!
So, pause at the end of each day and ponder about the "post-worthy" activities occuring in your classroom. I'll join in the fun, and post to our department Facebook page each day as well. Let's follow eachother through the #12DaysofSocial Challenge and have a little social media fun.
Social Media Challenge - TKES 9 and 10
10 Minutes each day.
1. Post a photo and/or comment daily to the classroom page/group you built in one of the previous challenges.
2. Add the link to your page in the comments below so that we can all be sure to become one of your followers by liking your page. (Be sure to invite your Facebook Friends to LIKE your page.)
3. Be sure to engage in the posts from our cohort peeps with a:
Like, Love, Happy Face, etc
Positive comment or
so that the content is seen on newsfeeds across our community.
4. Add a posting idea to the thread of this blog post.
5. Bask in the sweet success of "Challenge Accepted!"
TKES Standards 9 & 10
Google yourself. Google your school. What story does the Google results tell? Teachers, classrooms, and schools can and should contribute to the story told by their online presence by increasing the positive stories shared via social media.
In the previous social media challenge, the stage was set for creating a Facebook Page where classrooms could publically share news with anyone online. Facebook members who Like the page will see updates in their newsfeed while the general public will see a few posts and will the be prompted to join Facebook and Like the page they are viewing. Sometimes, an added layer of audience control and participation is desired. Privacy concerns certainly play a role in the decisions of sharing school information with a public audience. If you desire more control over the audience with whom your information is shared, perhaps your situation would be best served with Facebook Groups?
A Facebook Group offers a smaller circle of membership to whom posts are shared. The group administrator holds many options for group and posting management. The major differences between Facebook Groups and Pages center around notifications, member numbers, and how broadly information is shared. Decide which is right for you by reading this post by Facebook.
No matter which you decide...Pages or Groups.... you need to be sure to:
Your Story - Social Media Challenge 2 : (2 hours)
Part 1 - Groups, Pages, Profiles. You decide!
Create a page or group for your classroom. If you've already built a profile page for your classroom or organization, please follow the steps to convert the profile to a Page or Group to align with Facebook's terms of service agreement. (Facebook Profile pages are reserved for actual people to communicate with friends and family. Public organizations should be represented as a Page.) Directions are included in the bullets below.
Part 2- Get Creative
Upload an appealing cover image for your page/group. Use Canva.com to create beautiful cover art in minutes.
Write a description for your group or page.
Write your first post! Revisit your SMART Goal and stay on track.
Part 3 Send Invitations
Invite members or the public to join your group/like your page.
Post regularly, keeping your SMART Goal "top of mind."
Part 4 Share with the Cohort
In the comment section below, please invite the rest of us to join your group or like your page so that we can all connect and learn from each other's efforts.
TKES Standards: 9 & 10
Why do teachers and schools need to post classroom news on a Facebook page?
What do the Social Media experts say?
7 Keys to Creating the Perfect School Facebook Page.
Top 10 Best Performing Facebook Posts for Schools
What does my school district say?
Visit the SCCPSS Facebook Page
Download the SCCPSS Social Media Guidelines from my resources page.
Classroom Facebook Page Challenge (2.0 hours)
Part one: Search for and follow existing schools and pages.
1. Search for your school or your child's school on Facebook. Does an official page exist?
2. Search for your child's teacher. Perhaps a classroom Facebook page is in place?
3. LIKE or Follow a school page as well as my department page at https://facebook.com/sccpssitc
Part two: Set the stage for a classroom Facebook page.
1. Now that you've followed other class or school pages, what's your goal?
Spoiler alert! Next Challenge: Create a classroom Facebook page or group to tell your classroom story.