When parents Google their children's teachers, they are hoping to find credible, professional, and respectable educators in the results. Since Google search results depend highly on the profiles in social media accounts, it is important for educators to polish their profiles and pay attention to posting settings.
How do educators ensure that the story told in the Google search results is professional?
1. Select and post a professional photo as your profile picture and use it in each of your active social media accounts. Be sure to choose a clear image with an uncluttered background in professional dress. Put your best foot forward!
2. Compose a professional bio and add it to each of your social media profiles. Share information that showcases your accomplishments and years of service. Include professional awards and clubs you support or lead. Market yourself as an expert in your field.
3. Share relevant content in these accounts on a regular basis. Share videos used in class, articles you find interesting, even inspirational quotes. Everything you share in your profiles will become searchable. Be sure it reflects the professional results you are trying to achieve.
They say it takes 20 days to form a habit. I recommend setting attainable goals, schedule time in your day or week to post content to your social media accounts. With a plan and a schedule, you will soon own the story told in the Google search results.
I'm going to assume that you have a few social media accounts and are already sharing pieces of your life with family and friends. Before you put your professional self out there, it's important to take a bit of time to prepare your profile for public consumption.
Take a good look at your social media accounts. Check on your profile and privacy settings.
Ask yourself a few questions...
Challenge 1: (Four Parts) One PL Hour
1. Do your social media profiles tell your professional story? If they do, great! If they don't, log in and take some time to tweak your profiles.
2. You are the author of your social media feed. But are you the only author? What about the content and photos posted by your friends? When they tag you in a post or photo, their content becomes your content. This may seem alarming to some folks and status quo for others. No matter what, you need to know that people can post to your page without your permission. Unless you change the settings in the privacy and timeline and tagging sections. Go ahead and explore those settings now and make any changes. If you're interested in my settings.....I have the timeline and tagging settings arranged so that I approve all posts from friends.
3. Now that your settings are in order and your profile is ready to publish to a global community, take a few minutes to join some educator groups, follow some pages, and other education professionals.
4. In the comment thread below, take a moment to introduce yourself! Include a link to one of your spiffy profiles so that we can begin to share resources with each other. Tell us why you are interested in learning more about using social media as an educator.
District Instructional Technology Coach, Google Certified Trainer, Google Certified Educator, Apple Teacher, tech therapist, teacher supporter, avid reader, bullet journalist