When parents Google their children's teachers, they are hoping to find credible, professional, and respectable educators in the results. Since Google search results depend highly on the profiles in social media accounts, it is important for educators to polish their profiles and pay attention to posting settings.
How do educators ensure that the story told in the Google search results is professional?
1. Select and post a professional photo as your profile picture and use it in each of your active social media accounts. Be sure to choose a clear image with an uncluttered background in professional dress. Put your best foot forward!
2. Compose a professional bio and add it to each of your social media profiles. Share information that showcases your accomplishments and years of service. Include professional awards and clubs you support or lead. Market yourself as an expert in your field.
3. Share relevant content in these accounts on a regular basis. Share videos used in class, articles you find interesting, even inspirational quotes. Everything you share in your profiles will become searchable. Be sure it reflects the professional results you are trying to achieve.
They say it takes 20 days to form a habit. I recommend setting attainable goals, schedule time in your day or week to post content to your social media accounts. With a plan and a schedule, you will soon own the story told in the Google search results.
District Instructional Technology Coach, Google Certified Trainer, Google Certified Educator, Apple Teacher, tech therapist, teacher supporter, avid reader, bullet journalist